Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Aberdeen Group seeking participants for Unified Communications Web survey


The Aberdeen Group recently conducted a study on Unified Communications and found that:

a. User productivity is the #1 driver for unified communications applications for 72% of respondents
b. User productivity is the #1 Key Performance Indicator for 68% of the Best-in-Class

However, they also found that measuring the ROI and creating the business justification for a move to unified communications continues to be a major challenge for many companies.  

To try to gain a better understanding of the productivity benefits companies are seeing by deploying unified communications solutions, Aberdeen is conducting a survey aimed at quantifying these end user productivity benefits.  

If you are interested in participating, please visit the site below.  Aberdeen will be providing complimentary copy of the results to companies that participate.  (Note:  This is an independent survey; IBM is not at this time a sponsor of the report.)

http://www.aberdeen.com/survey/productivity-b