Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

About Me

I am currently manager of the team responsible for sales and marketing pipeline analysis and marketing budget for  IBM Software Group's Information Management brand.  Prior to this role, I had responsibility for messaging and marketing strategy for the Information Management brand, as well as for its role in IBM's Smarter Planet initiatives.  I have also served as team lead for Social Marketing Initiatives for IBM's Data Management Software.

Up through April, 2008 I was the Offering Manager for the IBM Lotus Real-Time Collaboration offerings.  If you are looking for the latest on Lotus Sametime, please visit the new Lotus Sametime Team Blog.

In my time with IBM, I have been responsible for identifying and responding to key trends and opportunities in the messaging and collaboration markets, have participated in the development of Lotus software strategy, and have served as Marketing Manager for the Lotus e-Learning solutions.

I have a bachelor's degree in Math and Economics from Cornell University, and an MBA from the Ross School of Business at the University of Michigan.

Thank you for stopping by, and please feel free to reach out and drop me a line.

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