Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

No escape: US Airways to place ads on air sickness bags


Hey, if it'll save me a couple bucks on the airplane ticket, I'm all for it.  (Of course, given how far from profitability most airlines are, I doubt the fliers will see anything from this initiative passed on to us anytime soon.)

US Airways to place ads on air sickness bags

PHOENIX — US Airways wants to make the most out of a nauseating situation.

The Tempe, Ariz.-based airline plans to sell advertisements on its air-sickness bags — those pint-sized expandable envelopes tucked between the in-flight magazines and safety cards.

The truth is, though, I've found air sickness bags harder and harder to find on planes (and no, I don't need them that way - they make good puppets when traveling with the kids.)

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