Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

AMI Research: 2007 Trends - IT Generation Gap Materializes


Bill Chamberlain of IBM's Market Intelligence team runs an internal blog on Emerging Trends, Technologies, and Business Opportunities (Any IBMers who want a link, please drop me a note).  His posts always point to interesting research or findings, and a recent one points to the predictions by AMI Partners for the top 10 SMB trends for 2007.  The one that stood out for me was their "Bonus Prediction:"

#Bonus Prediction: The IT Generation Gap Materializes, Dramatically Changing the Way IT Decisions Are Made
As baby boomers retire and are replaced by younger Gen X workers and entrepreneurs, a significant IT generation gap will emerge and grow, especially in mature technology countries. Younger decision makers, reared on the Internet, video games, MySpace and iPods, will demand business applications that are as easy to use and as flexible as the consumer applications they’ve become accustomed to. This segment will  expect a more “consumerized” business application shopping experience, in which it is easy to access, evaluate and purchase solutions. Younger decision makers will also demand solutions with minimal training requirements, smaller IT footprints, automatic upgrades and fast ROI. In addition,  they will expect their business solutions to enable community participation and allow for personalized, contextualized information access. This dynamic bodes well for vendors who are powering their solutions with next generation, Web 2.0 capabilities, and creating transparent sales, pricing and packaging strategies.


I think we're actually making a lot of progress towards this end (namely, Lotus Connections and where we're going with Sametime and Quickr and Notes 8); more work needs to be done on how easy it is to evaluate and purchase solutions for the "consumerized" shopping experience they reference.

Full report:  AMI-PARTNERS—GLOBAL LEADER IN SMB CONSULTING—PREDICTS THE TOP TEN TRENDS AMONG SMALL AND MEDIUM BUSINESSES IN 2007