Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

"An expansive new linguistic renaissance’

So, what exactly is being described as "an expansive new linguistic renaissance?"  Well, none other than our good friend IM.

Researchers at the University of Toronto studied the language used by young people when sending instant messages and compared it to how they spoke. "What we found is that kids are using the colloquial vernacular language but they're also using this formal language that isn't used in speech," said researcher Derek Denis.

In other words, "Kids?  Are, like, writing differently than they, like, speak."

Also worth noting - they found that the use of shorthand like LOL and emotional text equivalents like "ha ha" or "argh" represented only a small fraction (2.4%) of the words sent back and forth.

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