Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Business Analytics and Optimization Benchmark Study: Free Webcast

Please join us next Thursday for a free webcast during which IBM's Institute for Business Value, in partnership with IDC, will share ROI findings from surveys conducted with executives at over 800 organizations that have invested in analytics.

The virtual event kicks off Thursday, 7/21, at 12:45pm ET, and you can register today.

IBM's Institute for Business Value in partnership with IDC, surveyed over 800 executives to assess ROI for organizations heavily invested in analytics. Analytically mature companies tend to perform better than their competition, achieving higher rates of customer retention, share of wallet, and cross-sell ratios. The study also indicates benefits related to channel optimization, revenue per marketing campaign, and sales cycle time.

Please join us to hear our research into analytical maturity, including results from the Sales and Marketing survey and relevant studies conducted by IBM's Institute for Business Value. We'll also share how IBM applied these findings to drive client value.

The session will cover implications, recommendations and resources on how to use analytics to achieve sustainable advantage.

> Registration