Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Gorilla and Cadbury


I don't know why it works, but it does.

(I've posted the YouTube version below, but would actually recommend viewing it on their website directly - higher resolution and the audio/visual synching is spot on - it seems to have gotten thrown off just a little when it was uploaded to YouTube, and it does actually make a difference.)



More background from the Tom Peters Weblog:

What does a drumming gorilla have to do with chocolate? Well, the UK's mega-chocolate business with the salmonella-blemished brand, Cadbury, have certainly made a connection, given the iconic status of their current TV advert, in the UK at least. If you haven't seen the advert yet, Cadbury have posted it on the web after a million-plus hits on the various versions posted on YouTube.

At a seminar we presented this week, our client's marketing director asked his audience of twenty or so business-to-business bankers the above question at the start of his presentation on their brand. After several brave attempts from his audience, the presenter explained the answer he had got from Cadbury's advertising agency when he asked them how they had sold the drumming gorilla approach to Cadbury at their first pitch.

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