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Business Analytics and Optimization, IBM and Social Marketing

IBM to acquire analytics provider The Now Factory


IBM announced today a definitive agreement to acquire The Now Factory, which provides analytics that can help communications service providers (CSPs) provide faster and higher quality service to their subscribers.

Armonk, N.Y. and Dublin, Ireland - 01 Oct 2013: IBM (NYSE: IBM) today announced a definitive agreement to acquire The Now Factory, a privately held provider of analytics software that helps communications service providers (CSPs) deliver better customer experiences and drive new revenue opportunities. The company is headquartered in Dublin, Ireland. Financial terms were not disclosed.
Today’s acquisition also complements the IBM MobileFirst Analytics portfolio, which is designed to enhance the way organizations analyze mobile device usage to provide exceptional customer experiences.  
Using The Now Factory’s software, CSPs can gain real-time insights into their customers by analyzing massive quantities of network and business data. With this type of insight, CSPs can provide an enhanced quality of service to their customers by better managing negative experiences and network outages.
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The Now Factory enhances IBM’s Big Data Platform to bring a new class of analytics solutions to the market. For example, IBM InfoSphere Streams augments The Now Factory data mediation and analytics, and extends the range of use cases to include more real-time analytics on data in motion. The Now Factory’s clients can also now access IBM PureData System for Analytics and Hadoop-based IBM InfoSphere BigInsights for exploration and deep analysis of subscriber and network data.


You can read more about the announcement in today's press release (IBM to Acquire The Now Factory)  and over on the Big Data and Analytics Hub (Connecting Network & Subscriber domains with big data & analytics: IBM’s intent to acquire The Now Factory)