Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Mark Smith: IBM Advances Business Analytics and Optimization in First Year


Mark Smith, CEO & Executive Vice President of Research for Ventana Research, posted a summary on his Information Management blog (IBM Advances Business Analytics and Optimization in First Year) of the Business Analytics and Optimization analyst summit IBM held recently in Washington, DC.

In his post, he summarizes the topics touched on by the speakers at the event, which included Rob Ashe,  who spoke about IBM's software solutions for business analytics, and Michael Schroeck, who spoke on analytics simplification.  Several IBM customers were also present, and Mark notes how "both customers provided validation that the IBM approach to BAO is nimbler than most observers realize."

His closing paragraph reflects some of the areas he sees IBM needing to focus on (all of which, I'm glad to say, we are already taking action on), and how he sees IBM setting itself apart from others in the field:

Looking ahead, IBM needs to boost its BAO marketing efforts to demonstrate that its software and services can span industries and lines of business and show on its website more than just overviews of consulting on technologies. IBM needs to prove that it has a focus that line-of-business professionals can grasp easily and that integrates easily into collaboration and mobility where business need to full leverage the analytics. That said, IBM’s global efforts are the largest in the world, and its investments demonstrate its commitment to BAO. It will be difficult for other global providers to hire as many service professionals or amass the software portfolio of IBM.


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