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Business Analytics and Optimization, IBM and Social Marketing

IBM CIO Office Case Study on the usage of Lotus Sametime

A new case study focusing on the usage and savings IBM sees from the use of Lotus Sametime is now available.

In addition to all of the productivity benefits that make Sametime a way of life here at IBM, there are hard-dollar cost savings, too, such as an estimated savings of $16.5M USD from reduced phone usage and $97M USD in savings on travel costs from the use of Web conferencing.

See the full PDF for more details and additional explanations and benefits on how this technology has changed the way IBMers work.

IBM reaps business benefits and major cost savings from unified communications and collaboration