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Business Analytics and Optimization, IBM and Social Marketing

IBM ExperienceOne - personalizing customer engagement


Another important announcement for anyone looking to help their marketing, sales and service (e.g., front office) teams better understand their customers and engage with them in a more personalized way.  

IBM ExperienceOne, announced at last week's Smarter Commerce Global Summit, brings together capabilities from across the IBM Enterprise Marketing Management, WebSphere Commerce and IBM Customer Experience portfolios, as described in the press release:

IBM ExperienceOne draws on innovation from IBM research as well as more than $3 billion invested in organic development and acquisitions such as Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec, Xtify and most recently Silverpop, a provider of cloud-based personalized marketing solutions. It is delivered with market-leading consulting, agency and system integration services from the IBM Interactive Experience practice, as well as the company’s $100 million investment to open 10 IBM Interactive Experience labs and add 1,000 employees to help clients deepen engagement through data-driven design.

As part of today’s news, IBM added new and enhanced software capabilities that support three of the new engagement solution sets:
  • Understand Your Customers: At the heart of this solution set is IBM’s newly integrated Digital, Behavioral, Social Media and Predictive Customer analytics offering to help clients identify real-time trends based on internal and external customer data. It features new mobile analytics that can replay individual user sessions on both Android and iOS device apps, enabling marketers and commerce professionals to pinpoint the exact moment when a customer decided to browse, buy or abandon a transaction.
  • Maximize Sales, Profit and Loyalty: This solution set helps clients quickly act on insights and maximize customer value using IBM's enhanced omni-channel merchandising capabilities. It enables merchandising professionals to automate price optimization, maintain real-time transparency and competitive pricing across all physical and digital channels to deliver the right offer to the right customer at the right time.
  • Deliver Empowering Digital Experiences: As the gateway to each customer touch point, this solution set is supported by enhancements to IBM’s customer digital experience software. Marketing, sales and service professionals now can more easily leverage dynamic customer, pricing and performance analytics by embedding real-time offers into their mobile, social and rich media experiences. The real-time offer engine automates personalization across the customer experience at scale, increasing engagement, satisfaction and sales.

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