Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Lacy, lilting, lyric


I was watching Woodstock on TV while doing laundry alone the other night, and found myself singing along with Crosby, Stills and Nash's Suite: Judy Blue Eyes.

This is a guilty pleasure for me - singing along to music.  I'll be the first to admit that I don't so much carry a tune as drag it along hogtied behind me, and so I try not to subject others to it. (Yes, I know what Benjamin Zander would say about that).  Still, there's something so different about singing out loud and participating in the music, rather than just listening.  When the weather and my mood is right, you can find me driving with windows open and the car stereo loud enough that I can sing along without actually having to hear my own voice.

Here's a
marketing thought for the day:  Your customers have guilty pleasures, too; and not only as individuals, but as part of their corporate culture, as well.  Maybe they'll listen to whatever a particular analyst firm will say (and won't take action without consulting them first).  Maybe they will always wait until the last hour of the last day of the last quarter of the year before signing their renewal agreements... every year.  Maybe they need to have the bigger, faster, newer system than the CIO in the next skybox over.  

Or their guilty pleasure may be something smaller and more personal, like a particular brand of cigar, or needing an excuse to escape to the golf course during the workday (or weekend).

How can you put these guilty pleasures to work to your advantage?  How can you help make your customer feel like they are indulging while increasing your standing in their eyes?

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OK.  Speaking of guilt, after reading this over now, I'm feeling guilty about corrupting the spirit of Woodstock for blatantly commercial purposes.  So to try and even things out, please promise me you'll click on at least one of the links below and take a quick look around.  


Additional note:  I pulled the title for the post off of the closed captioning from the movie, but in fact-checking it I'm finding a whole bunch of alternate takes on that line:  Lacy, lilting, lyric; Lacy, lilting, lady; and Lacy, lilting, leery... Anyone have an official source or opinion to offer up?  I still like what I went with; Lady is used at the end of that stanza, so a repeat doesn't work as well for me, and I like lyric a lot better than leery, although I could see that fitting, too.


(image via)