Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

New IBM Ads: Why Information Matters

Our advertising group just posted five new Smarter Planet ads, focused on the way data, information and analytics can reshape the way companies operate today and the ways in which we can make our world a better place for everyone.

My personal favorite is the one featuring IBMer Jeff Jonas.  The analogy he makes in the ad to crossing the road based on what the road looked like 5 minutes ago is the best I've seen to date as to why organizations need to keep pushing as close as possible to working off real-time information, not historical data:

If you were to stand at a road, and the cars are whipping by, and all you can do is take a snapshot of the way the road looked five minutes ago. How would you know when to cross the road? 9 out of 10 organizations still make decisions this way every day using out-of-date information. The organizations that are most competitive are going to be the ones that can make sense of what they learn as fast as they learn it. That's what I'm working on. I'm an IBMer. Let's build a smarter planet.

I also found the remarks from John Cohn closing out the end of the 2 min piece to be very insightful: "The more we instrument the world, the more sensors we put out, the more data we collect, you might think that we'd get inundated, but it's actually the opposite.  The more data you collect, the clearer you see."