Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

New Smarter Planet TV ads -- Cyber Security and Automotive


IBM has been debuting some new advertisements during the NFL playoff games.  Here are the first two ads, which aired this past weekend.  The one on security seems particularly timely these days.





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Transcripts of the ads:

Smarter Cyber Security:
"Thousands of companies are using IBM analytics to help manage billions of possible cyber security threats every day.  One company's network sees 23,000 events a second.  Now it can know which ones to investigate."

Smarter Automotive:
"IBM has helped hundreds of automotive companies work smarter.  Continental is embedding cars with sensors that will track factors like how hard you hit the brakes.  Cars can then share that info in the cloud. And see hazards before their drivers do."