Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

New UC ROI Tools from IBM

Even in the best of times there are rarely enough dollars available in any organization to pursue every important project. This is not news... nor is it that these are not the best of times. The economic downturn has forced many businesses to focus on a small number of projects that promise the most compelling returns with the least risk. This presents a unique challenge for advocates of unified communications. For example, the simple lack of a widely accepted definition of UC makes it challenging to present a clear view of the business value and, thus, more difficult to compete for limited budget dollars. 

To help, IBM has recently rolled out a series of tools to help you identify, quantify and explain the value of unified communications.

Get Started: The Unified Communications & Collaboration Business Value Builder 
This simple, web based tool helps you think through the UC capabilities that would be most relevant to your organization. All you have to do is answer a handful of questions about your organization and your objectives. The Business Value Builder will recommend UC solution areas to consider — providing an explanation of their value, case studies and specific capabilities to evaluate. The tool will also help you package a business case to take to your management — providing estimated ranges of return, "conversation starters" you can use to engage your CIO, CEO, CFO or business unit executive and the ability to generate a custom report to share with others. [Note: Registration is required.]

Get Focussed: The Sametime ROI Reference Model 
This model is designed to help you quantify the benefit of using Sametime as your Unified Communications platform. It includes 18 benefit areas for Sametime & Sametime Unified Telephony as well as a generic cost model scalable up to 40,000 users. All benefits and costs are configurable to approximate your situation. The Sametime ROI Reference Model can typically be completed in two one-hour sessions. In the first session, your IBM representative will review the model with you and gather the appropriate data. In the second session, they will share the results and work with you to further refine the report.

Get Specific: Lotus Business Value Assessment Team & IBM Global Technology Services 
Finally, if your organization requires a more customized analysis, the Lotus Business Value Assessment teams and the IBM GTS Converged Communications practice can help. Specialists in designing and deploying systems that combine data, voice and video on an integrated, converged-communications network, these teams are ideally suited to analyze your business and evaluate the value of specific UC solutions. 

Try out the Business Value Builder and tell us what you think. And let your IBM representative know if you'd like to take advantage of the Sametime ROI Reference Model or the Business Value Assessment teams. We're always looking for ways to improve these tools and offerings.


    Carl Tyler | Website: | 9/10/2009 1:25:58 PM GMT

    It would be great if potential customers could access the content without requiring them to register.

    | Website: | 9/10/2009 5:53:02 PM GMT

    It would also be great if the link worked. Looking forward to turning this over to senior management once it is.

    | Website: | 9/10/2009 8:19:47 PM GMT

    @2 I just clicked on the link and it worked for me. Here it is in long form:

    John Taylor | Website: | 10/15/2009 10:39:43 AM GMT

    Nice idea, well executed, but what happened to the IBM Server Group IP Telephony products (from Nortel and 3Com, badged as IBM)? Not everyone will need a GTS consultant to sell them an expensive IP Telephony system from the competition.

    | Website: | 10/16/2009 10:36:33 AM GMT

    @4 - John, we still offer the 3Com and Nortel offerings for UC. Like all projects, we had to start somewhere. I haven't had time to talk to Server Group yet, but its on my list. In the meantime, you should be able to use the first two ROI offerings to help customer understand the business value of UC regardless of the ultimate solution (with the obvious caveats). For example, I've shown compelling ROI with the Sametime Reference Model for organizations as small as 600 users. (There's no magic to the 600 number, its just the smallest analysis I've been involved in to date.)

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