Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Putting analytics into the hands of decision makers


As far as analytics has come in recent years, there are still challenges around making sure that the data and analysis gets into the hands of the people who need it most in a timely and easy to understand fashion.

At the IBM Vision conference today, IBM made announcements that will bring us one step closer to making the notion of "analytics everywhere" a reality.  The new technologies previewed today include:

  • An analytics offering now available on the IBM Cloud Marketplace that can manage the increasing volume and complexity of processes and tasks, support an increasingly mobile workforce, and emphasize social collaboration as an integral part of decision making.
  • A new analytic discovery and visualization tool that lets everyday business users visually interact with and apply advanced analytics to big data without needing the specialized skills of a data scientist.
  • Risk and governance software that allows businesses to develop a comprehensive compliance and risk management strategy across a variety of domains, will be available as a managed service on SoftLayer.

From today's press release:
IBM Concert is now offering new cloud-based analytics software available on IBM Cloud Marketplace that can manage the increasing volume and complexity of processes and tasks, support an increasingly mobile workforce, and emphasize social collaboration as an integral part of decision making. By accessing this technology in the cloud, business users can now easily view, understand and interact with specific performance insights to more easily determine what actions to take and when. Remote employees can also contribute and update data immediately via mobile devices, improving accuracy and providing real time planning and forecasting.

For example, a sales manager looks at the Concert dashboard and sees that sales for one product line are running behind plan for the current quarter. The manager immediately recommends an additional sales incentive for the quarter, attaches a few comments, and asks for senior management approval as part of an established process. The CFO, who is out of the office, can use a smartphone to access the expense alert, read all the comments, and review in-context metrics to approve the request.


IBM also previewed Project Catalyst Insight, a new analytic discovery solution that automatically builds predictive models and presents those results as interactive visuals with plain language descriptions.  And IBM announced plans to make its OpenPages enterprise governance risk and compliance family available as a managed service on SoftLayer cloud infrastructure. OpenPages allows businesses to develop a comprehensive compliance and risk management strategy across a variety of domains including operational risk, financial controls management, IT risk, compliance and internal audits. 

See the press release for full details.

Links:
Press Release:  New IBM Cloud Technology Puts Analytics Into the Hands of More Decision Makers Across The Organization
IBM Concert 
Video:  IBM Concert (Registration required)