Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Prelationships and Preunions


Scott Monty over on the Social Media Marketing blog gives names to some of the thoughts I've had for a while now:

When I was at SXSW recently, I noted that I was meeting people for the first time, but I felt like I had been part of their lives for a long time. With presence applications and frequent blog posts, we end up sharing so much of our lives with our online communities. The result is that we're forming what I like to call prelationships - meaningful interactions with people before we ever meet them. Then of course, when we do meet, it's a preunion.


I know I've certainly felt this way meeting other bloggers for the first time at the last few Lotuspheres, and is one of the reasons I think there's so much value in blogging not only work-related material, but talking about the more personal side of things, too.  (Something I know I need to do a better job of myself.)

Link:  Putting the 'Social' in Social Media