Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Some things never change


My advertising professor at business school had previously worked for Ogilvy & Mather, and one thing that always stuck with me is a quote that I believe came from David Ogilvy, that the one thing an ad should always say is either "new" or "free."  

So I found it very interesting to see this from a WSJ article about their analysis of the AOL search data recently released:

One learns, for instance, that excepting prepositions and conjunctions, the most commonly used word in the 17.15 million separate searches was "free." If something isn't free, it better at least be "new," as that was the next-most common word.


The more things change, the more they stay the same.