Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Susan Visser: Is IBM Technology taught in Colleges & Universities?


In addition to more "traditional" social marketing initiatives (if it's possible to even use such a term - maybe 'mainstream' would be a better term), my team is also involved in initiatives around building tighter relationships with the academic community and increasing awareness for our solutions among students.

Therefore, it was great to see Susan Visser's recent post on books and resources that may be useful at a University level.  

(She has far too many to repost here - please head on over to her site for the full list.  Thanks, Susan!)

Link: Is IBM Technology taught in Colleges & Universities?