Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Tangible benefits highlighted in new Smarter Questions ad campaign



IBM this week launched a new ad campaign that uses facts and results from businesses using IBM solutions to demonstrate just how much of an impact they have made.  This is part of the next phase of IBM's Smarter Planet agenda, which extends the focus from the realm of possibilities to show just how businesses are getting real value today (and making that value as tangible as possible).  

You'll likely see these "It's Time to Ask Smarter Question" ads on many of the popular news and tech sites, and the Smarter Questions site they link to has detailed case studies on companies such as EuResist, which is predicting patients' responses to anti-retrovial drug treatment with over 75% accuracy, or CAIXA Econômica Federal, which has slashed its infrastructure acquisition costs by $330 million USD.

Here's a taste of what you can find on the site:

Why EuResist uses IBM

Development of anti-retroviral drug resistance is a major cause of treatment failure in HIV-infected patients. When EuResist – a European network dedicated to improving the success rate of HIV treatments – wanted to develop a smarter way to predict the most effective drug combinations for patients, they worked with IBM to create an integrated analytics solution. The results have been nothing short of astounding. Based on IBM® DB2® and WebSphere®, the solution processed and correlated clinical and genomic data from many sources, consolidating more than 39,000 patient records, 109,000 therapies and 449,000 viral load measurements – predicting patient responses to therapy with over 75% accuracy. Additionally, in a head-on competition with human clinical experts, EuResist outperformed the experts 9 out of 10 times.

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