Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Two more TV ads: Smarter Supply Chains and Smarter Energy


IBM debuted two more commercials during this past weekend's NFL playoffs.  They feature McKesson, who worked with IBM to ensure an efficient supply chain, and Vestas, who is using big data to optimize the placement of wind turbines.  (You can see more details on the approach Vestas is taking here.)

Smarter Supply Chains


Transcript:  IBM is helping hundreds of health care companies work smarter.  McKesson used analytics in the cloud to design a more efficient supply chain, helping save over a billion dollars in working capital.
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Smarter Energy

Transcript:  IBM is helping hundreds of energy companies work smarter.  Vestas can analyze 13 years of climate data to know a wind turbine here will perform better than one just a few feet away.
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Related:  New Smarter Planet TV ads -- Cyber Security and Automotive