Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Two upcoming webinars: Know your customers and choosing IBM or Oracle for Data Warehousing


There are two upcoming webinars that should be on your radar (scroll down for specific times and registration details).

The first is titled "Do You Really Know Your Customers? Leveraging Customer Insight for Advanced Business Performance" and it should be right up your alley if you've ever asked (or been asked) questions like:  Is our customer base happy? Are they loyal? Will they respond to our marketing promotions and buy again? Which customers are most profitable; which are least profitable? The webcast, sponsored by InformationWeek, will feature industry analyst Claudia Imhoff, PHD and IBMer Larry Weber.  The webinar will take place next Tuesday, 3/29, and knowing them both, I'm sure it will be a very informative and worthwhile session.

The second webinar, next Thursday, 3/31 and hosted by Information Management, will feature Philip Howard, IT Analyst with Bloor Research, and will focus on the relative merits of IBM pureScale Application System and Oracle Exadata X2-2.  Mr. Howard recently published a detailed whitepaper comparing the IBM Smart Analytics System against Oracle Exadata, and his findings on the merits of a data warehousing environment optimized for transactional or analytical processing vs. a "one size fits all" approach may be eye opening for you:  "When we commenced this exercise we expected to find that there were some areas in which IBM excelled and others in which Oracle did so. We have been surprised to find that that is not the case and that the IBM Smart Analytics System out-competes Oracle Exadata in almost every area we have examined."

Registration and additional details

Do You Really Know Your Customers? Leveraging Customer Insight for Advanced Business Performance
Date: Tuesday, March 29, 2011
Time: 9:00 AM PT / 12:00 PM ET
Duration: 60 Minutes

IBM pureScale Application System vs Oracle Exadata X2-2
Date: March 31, 2011
Time:  9:00 AM PT / 12:00 PM ET
Sponsored by: IBM & Bloor Research
Duration:  45 Minutes