Adam Gartenberg's Blog

Business Analytics and Optimization, IBM and Social Marketing

Video: Bharti Airtel Turns to IBM for an Information-Led Transformation


Bharti Airtel is one of the best showcases of what's possible when you put information and analytics to work to drive business processes and decisions.

In this video, originally shown during the IOD 2009 general session, Dr. Jai Menon, Bharti's CIO, explains how transforming their business through information is essential to continuing to grow at a rate of a mind-boggling 3 million mobile subscribers a month (and doing so by extending its reach not just to cities and towns, but out to over 400,000 villages - to date),



Bharti Airtel, India's leading mobile, broadband and entertainment service provider, is growing faster than perhaps any company in history. Bharti Airtel turned to IBM software and industry know-how to help create a comprehensive Business/IT roadmap. It includes an Information-Led Transformation to leverage trusted information and real-time analytics to optimize its business.