Hey, if it’ll save me a couple bucks on the airplane ticket, I’m all for it. (Of course, given how far from profitability most airlines are, I doubt the fliers will see anything from this initiative passed on to us anytime soon.) US Airways to place ads on air sickness bags PHOENIX — US AirwaysContinue reading “No escape: US Airways to place ads on air sickness bags”
Category Archives: Marketing
…Or what about a Wiki to create the manual for the next release
Kathy Sierra does it again. I just read her post on ignoring the competition and realized I’d asked the wrong question at the end of my last post. We (companies) shouldn’t be putting out a Wiki to develop a manual for our current software, we should be putting out a wiki for the manual for the next release ofContinue reading “…Or what about a Wiki to create the manual for the next release”
When bad data happens to good ideas
My wife came home from some errands this morning to find a Terminix truck in front of the house. They had paid us a visit because the Rashids, who used to own our house, had a contract with Terminix, and they were wondering if we wanted to continue the contract. The only problem (well, otherContinue reading “When bad data happens to good ideas”
Thought for the day: Doubling Sales
From Seth Godin: Alka Seltzer (made with baking soda) doubled their sales in just one day. How? By putting two “plops” into the commercial… before that, people only took one. More here.
Adam Gartenberg 