Seth Godin: Sheepwalking

I define “sheepwalking” as the outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line.

You’ve probably encountered someone who is sheepwalking.

The TSA ‘screener’ who forces a mom to drink from a bottle of breast milk because any other action is not in the manual. A ‘customer service’ rep who will happily reread a company policy six or seven times but never stop to actually consider what the policy means. A marketing executive who buys millions of dollars of TV time even though she knows it’s not working–she does it because her boss told her to.

Full Post:  Sheepwalking

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